Platform | Analytics

eCommerce Analytics Allow Retailers to Measure Progress and Optimize Sites

The MarketLive Intelligent Analytics Solution leverages data from Omniture, Google or other sources and combines it with expert monitoring and analysis to track day-to-day progress. The solution is a unique combination of industry-proven analytics technologies and MarketLive best-practices that help retailers create informed online strategies for optimal business performance. Intelligent Insights is available as a subscription, and provides actionable analysis of consumer shopping behavior, preferences and results.

• ADVANCED TESTING: Perform A/B and split-testing on a wide variety of page elements, entire pages, style sheets and content variations
• UNPARALLELED EXPERTISE: Trend analysis across seasonal performance, search engine marketing, social networking, email, merchandising and loyalty strategies
• ACTIONABLE DATA: Site analytics deliver accurate performance data and help retailers understand usage trends and shopper behaviors that drive results
• REGULAR REPORTING: Analysis is provided to retailers on a regular basis with strategies and recommendations for improvement