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MarketLive News and Coverage
The MarketLive® E-Commerce Platform is the leading enterprise-class e-commerce solution that mid-market catalogers, retailers, and brand manufacturers employ to grow their business. Check back here often to see how MarketLive is changing the e-commerce landscape with the launch of new online retail sites and the latest innovations in retail technology.
January 5, 2011
Getting ‘lookers’ to come back and buy
When totes Isotoner Corp. noticed that a lot of online shoppers came to its e-commerce site repeatedly just to look at a single product category, such as its umbrellas, gloves, or boots, it realized that it would be best served to reach out to those consumers with segmented e-mail marketing pitches focused on the category.
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December 22, 2011
High-End Online Retailers Exploit Trend With Free Return Shipping
With some online retailers offering free return shipping for years, such as Zappos.com (NASDAQ:AMZN), other web and catalog retailers are joining the trend this holiday season to enable consumers to return their packages back for free.
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December 22, 2011
MarketLive Merchants Experience Increase in 2011 Holiday Revenues
MarketLive, a provider of eCommerce software and services for midsized specialty retailers has just announced the results of their holiday sales activity from last week.
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December 21, 2011
3 Last-Minute Tips to Boost Holiday Sales
Many merchants kicked off holiday promotions in October, so this week probably feels like the end of a long campaign. But rather than wind down, merchants should muster strength for a final push with a series of last-minute tactics to help shoppers across the finish line.
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December 21, 2011
Marketers Have Work Ahead with Hotmail
As Microsoft continues to tweak Hotmail with measures to curtail graymail from recipients' inboxes, the ramifications for marketers become clearer.
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December 20, 2011
More online retailers offer free shipping for returns
The marching orders going forward include an additional shipping freebie that's becoming the latest consumer demand for folks who want to send back gifts or purchases: free reverse shipping.
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December 13, 2011
Full Facebook integration isn’t just for big retailers anymore
Plus-size apparel retailer Ulla Popken is about a week away from rolling out its new Facebook store, one that is integrated with its MarketLive Inc. e-commerce platform, says Michelle Richenderfer, the retailer’s director of marketing.
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December 9, 2011
Watching margins, but capturing sales
Consumers continued to shop hard online this week even as e-retailers eased off on discounts, showing that the money-saving deals e-retailers offered last week didn’t deplete consumers’ demand.
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December 5, 2011
The Case for Fewer Emails
Ever since Microsoft updated Hotmail with new tools that allow users to segment email marketing messages, marketers have been watching to see how the change will impact open rates.
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November 18, 2011
Countdown to Black Friday
For decades the day after Thanksgiving, known as Black Friday, has marked the unofficial start of the holiday shopping season.
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November 16, 2011
4 Last-Minute Ecommerce Tweaks for Black Friday
Thanksgiving, Black Friday and CyberMonday are coming up fast. As the first and biggest red-letter days on the holiday shopping calendar, they’re likely to set the tone for the rest of the season to come.
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November 10, 2011
Weekly Emails Most Preferred by Consumers
39% of consumers would like to receive emails weekly from retailers with whom they have opted in, according to a November 2011 white paper from MarketLive and the e-tailing group.
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November 8, 2011
totes>>ISOTONER Grows Revenues Using The MarketLive Intelligent Commerce Platform With MyBuys And Bronto For Relevant, Targeted, Cross-Channel Campaigns
MarketLive, Inc., the leader in eCommerce software and solutions, recently announced that totes»ISOTONER, the world's largest marketer of umbrellas, gloves, slippers, and other weather-related accessories, has implemented a cross-channel marketing solution that seamlessly integrates MyBuys, the leader in cross-channel personalization, and Bronto Software, the leader in cross-channel marketing, with the MarketLive Intelligent Commerce platform to increase revenues through relevant, targeted campaigns.
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November 7, 2011
Here’s to a Happy Holiday Shopping Season
Online revenue increased 18.14% year over year in the third quarter for more than 100 retailer clients of e-commerce technology provider MarketLive Inc. MarketLive did not provide actual revenue figures.
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November 7, 2011
MarketLive Report Suggests a Promising Holiday Season
E-commerce provider MarketLive has released a report that examines the third-quarter performance data from more than 100 retail sites, as well as provides tips for the upcoming holiday season.
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November 2, 2011
Holiday Shopping: Most People Will Buy At Least One Gift Online
Tomorrow is November 1, and that means that if you aren’t already hawking your holiday wares, you’re late. But don’t worry.
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October 31, 2011
Holiday Shopping: Most People Will Buy At Least One Gift Online
Tomorrow is November 1, and that means that if you aren’t already hawking your holiday wares, you’re late. But don’t worry. MarketLive just published their 2011 Holiday Shopper Survey and it’s loaded with information that will help online retailers see black this holiday season.
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October 28, 2011
Online Merchants Gain Q3 Visitors, Revenues YOY
he online merchants who comprise the MarketLive Performance Index made solid year-over-year gains in areas such as visitors and revenues during Q3 2011, according to an October 2011 report from MarketLive.
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October 28, 2011
Consumers continue to show strong interest in ecommerce
Consumers are increasingly browsing and making purchases from ecommerce websites, according to a new report from MarketLive.
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October 28, 2011
Ecommerce Digest: Free shipping still best; DHL e-retail success;
Rounding up more news on e-commerce shipping from around the world, including from the US, the UK and Germany…
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October 27, 2011
How to: Maximize Your Online Sales This Holiday Season
In the height of smartphones, the importance of Google and mobile marketing – more merchants have gone online: no-brainer, right?
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October 27, 2011
MarketLive Survey Says: Consumers to Spend More and Buy More Online this Year
MarketLive 3rd Annual Holiday Shopping Survey Indicates Consumers Will Buy More Gifts and Spend More Money Online This Year
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October 26, 2011
Petaluma e-commerce company says online shopping to rise
Holiday shoppers will spend more money with online retailers this year, according to a survey released Wednesday by MarketLive, a Petaluma company that makes e-commerce technology.
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October 26, 2011
Low prices and free shipping make for prosperous holidays
A Deloitte survey also finds that more consumers will shop online this year for presents.
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October 26, 2011
MarketLive® 3rd Annual Holiday Shopping Survey Indicates Consumers Will Spend More Online This Year
MarketLive, Inc., the leading provider of enterprise-class eCommerce technology and services, today announced that its 2011 Holiday Shopper Survey shows that consumers plan to increase their holiday gift purchases from Internet retailers.
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October 20, 2011
E-retailers book an 18% revenue increase for Q3
The increase points to a healthy holiday shopping season, MarketLive says.
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August 15, 2011
A (sales tax-free) 'mini-Thanksgiving' weekend
Multichannel merchants say they get a boost from sales tax "holidays". As has been the case for several years, the state of Tennessee this summer allowed shoppers to buy all the apparel and back-to-school items they wanted at retailers without having to pay sales tax on the first Friday of August and the following weekend.
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June 24, 2011
MarketLive Makes A Case For Full E-Commerce Integration On Facebook
MarketLive, an eCommerce Platform-as-a-Service solution company, whose clients include Design With Reach, Gaiam, Intermix, H2o+, Perricone MD, title nine and Armani Exchange, has entered the social, Facebook commerce arena by launching MarketLive Social Store for Facebook.
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June 9, 2011
Facebook Retailers Searching for Best Practices
Facebook's purpose, first and foremost, is to operate as a social networking site, connecting friends and families, but businesses have a legitimate place on Facebook as well.
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June 8, 2011
Two platform releases simplify ecommerce
As more consumers log on to the Internet to find product deals and to make purchases, etailers are racing to catch up. Two new releases, one for ecommerce and one for the social space, may simplify online shopping even more. First, the social solution from MarketLive which turns a Facebook profile page into a fully operation social storefront.
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June 7, 2011
MarketLive Adds Social Stores For Facebook
The hosted e-commerce service lets Web stores plug into Facebook pages or apps.
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June 6, 2011
Two platform releases simplify ecommerce
MarketLive Merchants Get MyBuys Remarketing
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June 6, 2011
MarketLive Adds Social Stores For Facebook
Apparel merchant Ulla Popken is among the first to use social commerce software from MarketLive.
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March 3, 2011
Two platform releases simplify ecommerce
Do you think if you ask someone to "like" you on Facebook, they'll do it? Chances are some people will, but if you give someone an incentive to like you, you'll have a better chance at grabbing that Facebooker's attention.
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March 2, 2011
MarketLive Adds Social Stores For Facebook
At a time when shopping has lost most of its glamour, the star power of Apple's iPad has retailers' hearts beating faster.
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Januarary 20, 2011
Grow Through E-commerce
Sales of cosmetics, fragrances and personal care products have bloomed onlineand prospects for growth are the very picture of beauty.
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